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When we think about key elements of a brand, "security" is often overlooked, but it’s time for marketers to elevate it to the top of the list. As the demand for data grows and cyber threats become more sophisticated, protecting your brand’s digital assets is more crucial...
Chief Marketing Officers (CMOs) play a critical role not only in shaping brand strategy but also in safeguarding customer trust and data throughout their digitization journey.
Today’s customer journey is digital—from grabbing attention to raising awareness, generating leads, and...
The line between cybersecurity and business resilience has blurred as cyber is without a doubt a business risk, making every leadership function on your team responsible for safe and secure handling of data.
Oxford's report in collaboration with ISTARI reveals that cyber resilience...
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